Wearing a formal suit and holding a cup of tea, Qiu Jie, the sales director of GiNT, immediately returns to the office to check the website traffic as long as he ends a meeting. Even though Qiu has a busy schedule every day, he still says hello to the employees with a smile and devotes himself to his work, full of vigor. He is the "Mr. Qiu" of the business world, who has been in GiNT for more than 20 years, exploring overseas markets step by step and gradually leading this brand to the world. He is the "master" of his employees - he changes their traditional mindset and develops cross-border e-commerce during the COVID-19 pandemic period. In a word, Qiu has the courage to challenge, to innovate, to practice - he is always striving for his dream.
Who Is Qiu Jie?
Qiu was born in 1974, and graduated from Fudan University, majoring in Business Administration. Now, he is the sales director of Zhejiang GiNT Vacuum Flask Technology Co., Ltd., the member of China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts, and the partner of the 130th Canton Fair Exhibition Hall. He has also won the "Outstanding Contribution Award", "Heshang Public Welfare Award" and other honorary awards.
What Is GiNT?
Zhejiang GiNT Vacuum Flask Technology Co., Ltd., founded in 1973, is a national-level high-tech enterprise specializing in the RD, manufacture, and sale of insulation products. Headquartered in Pinghu, Zhejiang Province, our factory covers an area of 87,440 square meters and a workshop area of 54,000 square meters. And we have more than 1,200 employees.
GiNT has been on the way to the global market since the 1990s. Our products are recognized and favored by customers around the world for prime quality and excellent service. Now, we have more than 42 QA and QC inspection product lines, and offer OEM or ODM service to many famous brands in the USA, Japan, and Europe, such as ZOJIRUSHI, Coleman, Igloo, Starbucks, Decathlon and so on. Our products are sold to more than 100 countries and regions around the world.
Our products are mainly divided into three categories: vacuum flask, thermal bottle and cooler box.
Qiu's Growth Achievements In GiNT
Since joining GiNT, Qiu has made every effort to explore overseas market. He has participated in more than 40 Canton Fairs, making remarkable achievements in foreign trade due to excellent product design and precise market positioning. Meanwhile, he has studied product knowledge and design as well - the lid of the pot he designed was awarded a utility model patent and a design patent in 2020.
The sales team led by Qiu was awarded the title of "Dark Horse of Alibaba Online Business" at the Super September (a groundbreaking global shopping bonanza created for small and medium-sized buyers) in 2021. This team has completed the transformation from traditional foreign trade sales to cross-border e-commerce sales in just three years, with a breakthrough in cross-border e-commerce sales from 10,000 RMB to 9.02 million RMB per month, and entered the first camp of Alibaba e-commerce single ranking, firmly occupying the leading position of the peer e-commerce platform.
In fact, until 2019, Qiu had been following a traditional sales model - the customers were mainly from exhibitions at home and abroad. However, the outbreak of COVID-19 spread rapidly around the world at the beginning of 2020, causing a huge negative impact on the economy and life, especially in the foreign trade industry, where the supply chain was disrupted and foreign trade exports faced great downward pressure. Just when everyone was overwhelmed, Qiu decided to make a change and develop cross-border e-commerce.
Qiu believes that the epidemic brings both challenges and opportunities - we're supposed to face the challenges and seize the opportunities. On the one hand, the effective epidemic prevention and control measures have laid solid foundations for us to maintain a stable supply chain for foreign trade. On the other hand, the global average online shopping time has increased by 47 percent during the pandemic period, and foreign consumers prefer to place an order online. With years of experience in exporting, we have a more comprehensive understanding of our own products and competitors, as well as the needs of overseas customers in different regions, so we have great advantages in customer acquisition online.
Qiu also thinks that talent is the driving force behind the team's growth. Under the guidance of a professional consulting and management company, a reasonable and motivating performance appraisal method has been established, highlighting such features as clarification of job responsibilities and maximization of performance ratios, with annual and monthly graded and tiered appraisals, providing employees with generous salary remuneration to encourage them to work harder, attracting more outstanding talents to join us and co
